2016: Year of the Snapchat Election

Snapchat isn’t the first company that comes to most people’s minds when it comes to getting kids interested in politics. However, the popular app is hoping to do just that in the 2016 U.S.. election. Leveraging their popularity amongst younger voters, they want to encourage users to share pictures and content from debates, rallies, and appearances to the Our Story feature which debuted in 2014.This feature allows users to share snaps from an event for all users to view.

Snapchat has well over 100 million users who are mostly between the 18-31 age range. Many in politics agree it’s very difficult to reach this age group and get them interested in politics. Media companies also tend to use the political campaign to get their company more attention. It seems like a match made in heaven for the heavily invested company, and the 2016 election may very well be known as the Snapchat election.

Recently valued at 15 billion by investors, Snapchat should have no problem creating the content needed to make it stand out amongst other social media companies.